Summary: What, if anything did we learn from Enron? Can it be applied to the new wave of Power Generation firms? How will technology play a roll in the deregulation wave? An article from as far back as 2001 in the Wall Street Journal written by some folks at the Manhattan Institute nailed it, in my opinion. Enron was a first round deregulation company, and rather than spelling the end of deregulation, it instead, taught us a lot about power deregulation, and maybe most of all, what not to… Continue

Now that we’ve reviewed the definition, benefits, and rules of transactional email, it’s time to address the other must-haves of transactional email. According to a recent article, Email Marketing Reports is saying that, “As people take more actions online (purchases, registrations, memberships), they generate ever more transactional emails. Does that put more pressure on you to make those emails engaging, valuable, and relevant?” Our answer is yes. And below are some of the steps you can take t… Continue

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http://tech.cybervillage.com/profiles/blogs/activedit-downloads

Handling the Back Office
These days, there are so many options for handling marketing campaigns, especially email marketing campaigns. According to a recent article on Multi-Channel Merchant, “44% of the marketers surveyed said they manage their email programs in-house, 29% said they outsource to email service providers, 15% said they send the work to agencies, and 11% said they use marketing service providers.” Let’s explore each in a bit of detail.

In-house Programs
The d… Continue

Earlier, we defined CAN-SPAM as any email “facilitating, completing or confirming a previously agreed upon transaction. Unlike commercial messages, transactional messages aren’t required to carry any of the following:
• An advertisement notation at the top
• A U.S. Postal Service address
• An unsubscribe link.”

Now, let’s get further into the details of formulating transactional emails and the standard rules of thumb. Below, we address three things that you must understand before embarking on a… Continue